Sending coupons via text messaging is gaining in popularity as the culture embraces SMS (short message service) technology. Personal and business communication is shifting quickly from email to text while an entire generation is using texting almost exclusively and shunning traditional media such as newspapers and magazines.
Sending coupons to prospects and customers can be easy and very cost-effective. There is no hardware or software to purchase and the technological infrastructure is already in place that you can tap into simply by going online. With a secured user name and password, anyone can log in and manage a coupon campaign.
Informed forecasts within the trade are predicting that advertising spending for mobile coupons (sending coupons by text) will grow from under 0 million today to nearly Billion by 2014 -- increasing 70 times in four years!
Why are marketers and advertisers planning on investing so much in texting coupons to customers and prospects? One reason: Sending coupons by text has been proven to work remarkably well. Still in its infancy, text coupons are already bringing in a significantly higher return on investment compared to other forms of media. In fact, there is no comparison. Coupons that are texted to mobile phones are being redeemed (coupon value) at a rate ten times more than coupons found in mail or newspaper ads, and substantially higher than coupons found on the Internet. Almost overnight, texting coupons has become the single most effective way to spend ad dollars.
At the present time, there are nearly 300 million text capable phones in the United States (5 Billion in the world) -- outnumbering televisions 3 to 1. These phones are usually within arm's length of their owners 24/7, and present the best opportunity to reach the masses. Moreover, mobile marketing messages are read by a targeted audience that has already opted-in to receive your coupons. That is in stark contrast to non-targeted advertising on the mass media, like television and radio, where the vast majority of marketing dollars are spent on viewers and listeners who simply aren't interested in what you're selling, and never will be.
Text coupons require no ramp up time, unlike other forms of media that take days, even weeks, of planning and design. The fact that a text campaign can be initiated at will within minutes enables marketers to adapt instantly to changing conditions. For example, let's say the temperature reaches over 100 degrees -- what better time to text your customers a 2-for-1 ice-cold beer offer at your bar? Off season time at your hotel or restaurant? Text blast a coupon for a special promotion with a discount and watch the rooms fill up.
There are limitless possibilities.
Setting up a text coupon program is easy. The first thing you have to do is start compiling a list of opt-in phone numbers from your customers and prospects. You can do this online or on hard copy forms. Or you can even have people opt-in to receive your coupons by advertising a "keyword" they text to your "shared short code." Once the system receives their text message, it will automatically generate a response to them and they can opt-in to receive your specials.
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You can get more valuable information about sending coupons by text here: http://www.orangepoint.net/sending_text_SMS_coupons
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